He doesn’t know what it’s like to be loved, but he does know what it’s like to have power, so he uses it to have someone else find love for him.
He knows other people think he’s ugly, but what he doesn’t know is that an ugly face is easily conquered by a gentle and sincere smile. His one weakness is that he can’t see his own face unless he’s looking in a mirror, which he stopped doing ever since the first time he looked.
He’s forgotten what he looks like, so has no power in his heart to change what shows on his face. All he knows is what other people tell him, and so he becomes one who channels what other people think of him rather than become someone in his own right.